[Image: Four screen caps of a facebook group called “Vixens for Veterans.” The first image shows the timeline cover photo of five presumably white women in black underwear, fishnets, and stilettos. The page has close to 2,500 likes. The second image is the actual time line of the page. On the left hand side is a picture of a white woman in a white top. She has black hair and is making a heart with her fingers. On the right hand side is a list of other pages this page has liked, including one called “Booties for the Troops,” which has been circled in red. The third image is further down the timeline and there is a blond, white woman in the left hand column. She is wearing a blue top over a black bra and has a thick, studded leather choker on. The caption above her asks the viewer whether they would “Like or pass?” on her. The right hand column is a photo of a redheaded, white woman with her back towards the camera. She is wearing white underwear and a white bra. The forth image is a screen shot of the group’s photo section. It is filled with white women taking pictures of themselves in the seductive poses. All of the captions ask the viewer to “Like or pass?” on each woman.]


So I was casually browsing my facebook newsfeed this afternoon when I saw that a guy I went to elementary-high school with had liked this page… Out of curiosity, I clicked it and instantly started a feminist critique of it. Here’s what I have so far:

  • The page showcases female bodies for male consumption; however, women are invited to submit pictures of themselves, so they are consenting to the objectification of their bodies which is consistant with feminist principles
  • Casts men as the societal and sexual actors and women as passive receivers
  • Assumes that veteran = male and vixen = female, upholding heteronormative foundations and traditional ideas of gender at the same time
  • Defines female worth through physical appearance
  • The overwhelming majority of pictures on the site are of white women, all of whom fit into a very narrow definition of “female” or “woman”

Feel free to add more. Charming society we live in, isn’t it?

"There is an expectation that we can talk about sins but no one must be identified as a sinner: newspapers love to describe words or deeds as ‘racially charged’ even in those cases when it would be more honest to say ‘racist’; we agree that there is rampant misogyny, but misogynists are nowhere to be found; homophobia is a problem but no one is homophobic. One cumulative effect of this policed language is that when someone dares to point out something as obvious as white privilege, it is seen as unduly provocative."
[Image: A facebook status screenshot that says, “Ladies — if you don’t have a drag queen impersonator by the end of your life, you did it wrong.” Two people have liked it.]
Thank you white, upperclass, gay male for dictating how to measure whether a woman’s life is successful.

[Image: A facebook status screenshot that says, “Ladies — if you don’t have a drag queen impersonator by the end of your life, you did it wrong.” Two people have liked it.]

Thank you white, upperclass, gay male for dictating how to measure whether a woman’s life is successful.

One appeared in Cosmo; it involves a man in a sweater cuddling with puppies and drinking a Molson.  It’s an example of an ad that glamorizes a soft and sensitive masculinity.

The other appeared in men’s magazines, including Playboy and FHM.  It tells readers, explicitly, that the first ad is designed to manipulate women into being sexually attracted to men who drink Molson.

The text is worth reading:

HUNDREDS OF THOUSANDS OF WOMEN.
PRE-PROGRAMMED FOR YOUR CONVENIENCE.

As you read this, women across America are reading something very different: an advertisement (fig. 1) scientifically formulated to enhance their perception of men who drink Molson. The ad shown below, currently running in Cosmopolitan magazine, is a perfectly tuned combination of words and images designed by trained professionals.  Women who are exposed to it experience a very positive feeling.  A feeling which they will later project directly onto you. Triggering the process is as simple as ordering a Molson Canadian (fig. 2).

Extravagent dinners.  Subtitled movies. Floral arrangements tied together with little pieces of hay. It gets old.  And it gets expensive, depleting funds that could go to a new set of of 20-inch rims. But thanks to the miracle of Twin Advertising Technology, you can achieve success without putting in any time or effort. So drop the bouquet and pick up a Molson Canadian…

The second ad, then, portrays men as lazy, shallow jerks who are just trying to get laid (not soft and sensitive at all).  And it portrays women as stupid and manipulable.

The two ads are a nice reminder that marketers count on their audiences being separate.  They can send each audience contradictory messages, confident that most women will never pick up Playboy and most men will never pick up Cosmo.  This is an assumption that marketers have long counted on. Miller Beer, for example, includes pro-gay advertising in magazines aimed at gay men, counting on the idea that heterosexual men, many of whom are homophobic, will never see that Miller markets itself as a gay beer.

So Molson is counting on women never seeing their ads in men’s magazines.  Alternatively, they’re perfectly happy to alienate female customers.  Or maybe both.

Source

[TW: Rape]
[Image: Screen cap of a facebook status that says, “Hide yo kidz, hide yo wife, cuz the Bruins are rapin everybody out there.” Two people have liked it and another has commented, “i love me some bruins, dude. but rape jokes… not funny. especially since 1 out of every 4 women who see this status have been sexually assaulted. just saying.”]

[TW: Rape]

[Image: Screen cap of a facebook status that says, “Hide yo kidz, hide yo wife, cuz the Bruins are rapin everybody out there.” Two people have liked it and another has commented, “i love me some bruins, dude. but rape jokes… not funny. especially since 1 out of every 4 women who see this status have been sexually assaulted. just saying.”]

"The problem I see here is that an ally in any anti-oppression movement should not be focused on disproving the fact that they are influenced by prejudice. In doing so, he paints himself into an adversarial relationship with the trans activists who he tries to discredit in order to prove his worth. I would argue that it’s probably impossible to avoid internalizing prejudicial messages. The best thing any ally can do is take responsibility for those influences and seek to be accountable for them. Yet Dan Savage is too busy dodging responsibility to actually internalize an understanding of what he is doing that is wrong."

Toby Hill-Meyer, Bilerico

Commenting on Dan Savage's likely continuing prejudice dodging comments regarding his transphobia and his recent glitter bombing incident.

reposting this bc i love it so much

reposting this bc i love it so much

[Image: A facebook status that reads, “hoes will STILL be hoes! hahaha,” with one like and a comment underneath that says, “DUHHHH.”]
I went to middle and high school with black, a cis-male.
Red is also a cis-male.
Yellow is a cis-female. Which I think makes her comment even worse.

[Image: A facebook status that reads, “hoes will STILL be hoes! hahaha,” with one like and a comment underneath that says, “DUHHHH.”]

I went to middle and high school with black, a cis-male.

Red is also a cis-male.

Yellow is a cis-female. Which I think makes her comment even worse.

[Image: A protester holding a black sign with white and red writing that says, “Stop the war on women’s bodies.”] 

[Image: A protester holding a black sign with white and red writing that says, “Stop the war on women’s bodies.”]